Une nouvelle série sur le story-telling : quelques idées à explorer ou à redécouvrir – leçon numéro 1 !

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LESSON 1  – Some good advices for story telling (from « once upon a digital time » by Brian Solis for LinkedIn) :

  • There’s a reason why 95% of content fails to connect with people.
  • Content is more often designed to be “viral” instead of engaging, useful or empathetic.
  • The people who matter aren’t distracted, they’re focused.
  • Start with what matters to customers and of course the business. Otherwise, very little else matters in the long run.
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