LESSON 1 – Some good advices for story telling (from « once upon a digital time » by Brian Solis for LinkedIn) :
- There’s a reason why 95% of content fails to connect with people.
- Content is more often designed to be “viral” instead of engaging, useful or empathetic.
- The people who matter aren’t distracted, they’re focused.
- Start with what matters to customers and of course the business. Otherwise, very little else matters in the long run.